For most of us, building a website is the single biggest and most significant thing we can do for our business, brand, product, or book. Yet I’m amazed at how often folks will jump into this work with little or no knowledge of what it takes to build a website that is mediocre at best. I’m not talking about design, although that is very important. I’m taking about the goals, the mission and understanding the principles that go into creating something that isn’t about you, but about your user because in the end, that’s the only thing that matters.
Creating a successful website can take your business to a new level, and your website can serve as an online catalog of your product and service offerings for new and potential customers. Additionally, you can market your business offerings to additional potential buyers by advertising your website online through paid ads, and in print by adding your website address to your business cards, product inserts, email signatures and other relevant items.
Although a successful website isn’t built in a day or a week, with a little time and effort, you can create a website for your business and turn it into a moneymaker that keeps your visitors clicking.